Tag Archives: real estate marketing

7 last-minute Halloween marketing tricks (and treats) for agents

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Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading →

11 ways to rebuild if your internal ‘check engine light’ comes on

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Real estate agent burnout is real, coach Darryl Davis writes, but it can be avoided. Here’s how to reset, regroup and restart your engine amid tough times. Continue reading →

5 huge mistakes agents make when calculating cost per lead

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In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here’s how to maximize the profit potential of your lead gen. Continue reading →

AI browser wars are here. How this new era will change real estate

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OpenAI’s new ChatGPT Atlas browser may have just redrawn the map of the internet. By building AI directly into the browsing experience, Atlas transforms search into conversation and automation — a move that challenges Google’s dominance and puts Micros… Continue reading →

9 smart (and affordable) ways to generate real estate leads this fall

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Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast. Continue reading →

What Zillow’s Matterport fallout means for agents like you

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While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading →

Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

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Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today. Continue reading →

The one tool this marketer would never give up (and why it matters)

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Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading →

Zillow removes Matterport 3D home tours from its sites

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The portal notified agents on Monday that CoStar declined to renew Matterport’s API agreement with Zillow, leading the portal remove Matterport 3D tours from its sites. Continue reading →

Get social media advice from the best in the business: The Download

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This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers. Continue reading →