Tag Archives: real estate marketing

7 fresh strategies to next-level your open houses this spring

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April is NAR’s National Fair Housing Month, so this is a great time to step up your open house game and build more opportunities, Darryl Davis writes. Continue reading →

Douglas Elliman launches new AI-powered website

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The digital platform will include an AI-powered home search tool and a private space for agents and clients to collaborate. The website will also include the “World of Elliman,” a digital lifestyle hub with original content. Continue reading →

Transitions, eliminated positions, acquisitions: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Trending: Mixed signals, faster Reels and evolving replies

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From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving—and what it means for visibility, strategy and control. Continue reading →

How to maximize the power of influencers in your marketing

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Approach partnerships by offering value through access to unique venues, co-hosted or co-branded events, or creative collaborations that will resonate with your shared audiences, The Agency’s Rainy Hake Austin writes. Continue reading →

New agent? Here’s how to build a sphere of influence from scratch

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Relationships are your real equity in real estate, Coldwell Banker Warburg’s Kevelyn Guzman writes. Build them wisely — and they’ll build your career. Continue reading →

The 411 conversion model: A simple system to generate more referrals

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Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships. Continue reading →

Free videos for real estate agents land title company rep in hot water

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California Best Title Company Inc. settles case alleging illegal inducements for $150,000 without admitting wrongdoing, but marketing rep loses license for three years. Continue reading →

NAR’s Clear Cooperation Policy tweak: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

It’s easier than you think: 10 simple steps to turn 1 listing into 4

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A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading →