Tag Archives: referrals

Don’t sleep on Google: 7 steps to get more 2026 recommendations

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Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading →

When seeing is no longer believing, referrals matter more than ever

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New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading →

EXp CEO Leo Pareja: We aren’t waiting for NAR on referrals

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EXp rolled out updated referral disclosure forms on Monday. “Are we waiting for some third-party body that we’re members of to have our back? As we learned, I’d rather be safe than sorry,” Pareja said. Continue reading →

After failed NAR vote, brokerages beef up referral disclosures

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After the National Association of Realtors failed to pass a broad referral disclosure requirement, some major real estate players are embracing transparency on their own. Continue reading →

California Association of Realtors leans into referral fee transparency

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CAR issued a statement broadly in support of referral fee disclosure just days after NAR voted against expanding disclosure requirements. Continue reading →

Don’t just survive. Diversify: Now Streaming

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Learn practical ways to diversify your real estate agent income through rentals, referrals, education, content and strategic partnerships. Continue reading →

The biggest mistake most real estate agents make after closing

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Real estate professionals often feel like closing a deal signals the end of the process, Kevelyn Guzman writes, but the post-closing relationship is where reputation, referrals and repeat business are born. Continue reading →

10 old school marketing strategies that still work in this tough market

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The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch. Continue reading →

Want to own your market online? How a top eXp team leader nabbed a coveted city domain name

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Justin Havre’s average ranking for over 3,000 keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning two local portals. Listen to his story on Real Estate Insiders Unfiltered. Continue reading →

How this agent gets 98% of his business from referrals

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Top producer Charlie Wills has systematized relationship building so successfully that almost all of his business is referrals. On this episode of Real Estate Insiders Unfiltered, he shares his playbook. Continue reading →