This AI-powered listing strategy beats April’s ‘perfect-week’ launch

Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading

Florida just made it harder to block new housing development

Appeals to neighborhood character alone won’t be enough to kill a proposal if a developer has proposed reasonable mitigation measures. Continue reading

INTERACTIVE: Here’s why mortgage rates are spiking now

A mix of macro factors, policy statements and war in the Middle East have created mortgage rate volatility and dampened the 2026 home sales outlook. Continue reading

Spring market posted strongest March in 5 years as rates climbed

Zillow’s March Market Report showed pending sales rising 4.6 percent annually, the strongest pace in five years, even as mortgage rates climbed nearly half a point. Continue reading

Real estate company owner hit with $1.7M tax lien, fraud charges

The tax lien is the latest in a legal saga that began late last year with a 16-count federal indictment for bank fraud and money laundering related to the pandemic-era Paycheck Protection Program. Continue reading

Here’s the advice Mauricio Umansky gives agents when the market gets tough

The Agency founder shares simple habits that have mattered most throughout his career to help today’s agents flourish in a challenging market. Continue reading

A national MLS could change our industry — and not in a good way

The answer to a flawed institution is reform, not replacement, coach Darryl Davis writes, and NAR has both the authority and the responsibility to lead that reform. Continue reading

5 years. $50M in sales. Here’s the blueprint behind it all

Jimmy Burgess shows how this Florida real estate agent remade his business by leaning in to social media and new niches. Continue reading

Home search is going AI-first with Realtor.com as attention gets harder to earn

Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading

Lofty launches AI tool to turn CRM contacts into seller leads

Lofty launches Homeowner Agent, an AI tool that identifies seller intent in CRM databases and automates lead nurturing to help agents win more listings. Continue reading