Tag Archives: Service

An exclusive look inside the legal strategies at Compass and Zillow

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In an Inman Exclusive, Taylor Anderson examined thousands of internal documents to unveil the legal strategies on both sides of the Compass-Zillow wrangling. Continue reading →

Stranger Things in the feed: When audiences take control

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Stranger Things aren’t just happening on screen. They’re unfolding across social feeds, where audiences increasingly shape narratives in real time. From fandom-driven belief systems and breaking news cycles to platform shifts and AI-led discovery, part… Continue reading →

Momentum is no accident: Smart agents leverage these 2026 trends

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Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes. Continue reading →

How agents can use AI to prep 30 days of content in 1 hour

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Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule. Continue reading →

How Compass, Zillow planned to win the private listing battle: Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

How to repurpose one great idea into a week’s worth of social posts

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Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms. Continue reading →

How to create launch events that earn media attention, social buzz and buyer urgency 

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Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading →

IDX reform is the real fight no one wants to have

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Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back. Continue reading →

A $3K commission saved me: Here’s why niche marketing wins

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While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading →

How one of California’s largest brokerages hit 90% retention without chasing headcount

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“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. Continue reading →