Luxury Presence deploys first ‘fully autonomous AI marketing team’

Luxury Presence has rolled out a series of AI agents for marketing, using them to help agents and brokerage marketing teams do more outreach, lead nurture and display advertising in less time. Continue reading

Real estate doesn’t need more disruptors. It needs craftspeople

Better Homes and Gardens Real Estate President Ginger Wilcox shares a call to bring care, knowledge and professionalism back to the center of the industry. Continue reading

Agents are ‘fighting uphill’ — but there’s still opportunity

The shifting market, new buyer behavior and new technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told attendees at Inman Connect San Diego on Wednesday. Continue reading

RealPage acquires Rexera to serve condo lenders and title agents

A 2024 Inman AI Award winner, Rexera offers customizable AI agents that automate workflows on condo sales by obtaining HOA documents and public records, extracting data and flagging potential issues. Continue reading

Tool Kit: How to tame AI before it eats your business

Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind. Continue reading

Rocket to inherit Mr. Cooper’s customer satisfaction woes

Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper’s J.D. Power rankings have been subpar for more than a decade. Continue reading

4 ways brokerages build resilient, high-performing agents 

As a broker, Thomas Mallette writes, it’s up to you to walk the walk with your agents, providing the mentorship and guidance they need to succeed. Continue reading

Stop telling agents what to say. Teach them how to talk instead

Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective. Continue reading

Desperately seeking an AI bestie? How to protect your professional image from AI companion risks

Adopt these practices to harness the potential benefits of AI tools while proactively protecting your invaluable professional persona from the array of privacy and security dangers. Continue reading