How to stop real estate websites from stealing your clients

Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading

The No. 1 secret to not using ‘salesy’ scripts: Now Streaming

Real estate coach Darryl Davis offers insights for communicating authentically without relying on over-produced, scripted talking points. Continue reading

7 red flags that your real estate business is headed for a wipeout

Red flags aren’t failures, coach Darryl Davis writes. They’re signposts that help you course correct so that you can improve your business outcomes. Continue reading

Forget real estate soap operas. Here’s where you should focus

You can be the agent who always has an opinion on the latest industry scandal, Kevelyn Guzman writes, or you can be the agent who’s too busy closing deals to notice. Continue reading

10 fresh ways to move new clients from hesitation to handshake

Working with commitment-phobic clients can be a struggle, coach Darryl Davis writes, but with empathy and education, you can guide the most hesitant client toward a confident handshake. Continue reading

Summer prospecting playbook: 3 ways to build momentum while everyone else hits pause

While colleagues are taking vacations, Amy Corr writes, you have the opportunity to lean in on lead generation and personal connections that pay dividends for years to come. Continue reading

10 easy daily marketing moves that build your brand and business

Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Continue reading

Why legacy could be real estate’s most overlooked business builder

A wave of experienced real estate agents is stepping out of production. What does that mean for younger agents, and how can they take advantage of the opportunity? Continue reading

Revive stale client relationships with these 34 outreach ideas

Let these 34 ideas kick-start your outreach strategy — and help turn cold contacts into warm connections again. Continue reading

Supercharge your summer marketing: The Download

After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity. Continue reading