5 strategies to build your first social media pipeline

Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading

RMLS launches an AI use agents can get behind: getting paid

Real estate agents in Oregon belonging to Regional Multiple Listing Service (RMLS) will be a bit quicker to verify the integrity of their deal documents thanks to the latest artificial intelligence offering by Restb.ai. Continue reading

How to solve listing problems (without jumping to a price drop)

The next time a listing lingers, resist the urge to slash the price, coach Darryl Davis writes. Become a real estate detective to figure out what’s really going on. Continue reading

3 clichés top listing agents don’t buy into during a market downtick

Think smart, writes coach Annette DeCicco, and list like a pro. Hit all three of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums. Continue reading

Keller Williams exec shares how to win trust with clients — and Google

Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks artificial intelligence, social media and the continuing importance of fostering in-person connections. Continue reading

If you were selling a home, would you hire you as the listing agent?

Thinking about selling a property of your own? Bernice Ross shares six reasons why you may not be the best choice to guide your own transaction. Continue reading

Here’s what your next listing appointment should look like

If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing. Continue reading

Meet Lucy, an AI assistant that’s ‘all about empowering’ agents

Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them Continue reading

New app CMAsnap partners with Doorify MLS

A new software option for creating comparative market analyses, CMAsnap, has inked a deal with Doorify MLS. Continue reading