Lofty acquires real estate CRM company Firepoint

There is a good deal of feature overlap between the Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnic… Continue reading

Aidium launches 24/7 customer support for mortgage lenders

Business intelligence and mortgage CRM platform’s expanded services follow $19 million Series A funding round led by PeakSpan Capital in April. Continue reading

Dominate documentation this summer with these 4 hot tips

Want to cover yourself and your clients while preventing miscommunication? Careful organization and documentation, Rachael Hite writes, can save your summer. Continue reading

Reliance helps South Dakota’s oldest brokerage embrace the new

Real estate software and marketing services firm Reliance built a new website for Hegg Realtors, South Dakota’s most tenured brokerage. Continue reading

New release Harvist offers another option for lead farming

The company specifically referenced a pending legal settlement that could lead to a number of changes in the way agents and brokerages make money, saying that the importance of communicating the profession’s value to consumers is paramount. Continue reading

Aidium Mortgage CRM lands $19M in Series A led by PeakSpan Capital

Founded as Daily AI, Aidium rebranded last year to better align brands it had acquired — Whiteboard CRM and Recruitable.ai — under a single umbrella. Continue reading

HomeStack is a mobile solution for today’s agent: Tech Review

Inman’s review of HomeStack, a custom mobile app solution for independent real estate brokerages, top-producing teams and tech-savvy agents. Continue reading

Atllas’ model undercuts its best asset — its software: Tech Review

Atllas is a real estate brokerage that runs its business through a series of proprietary software products blanketing open house marketing, mobile web marketing, customer relationship management (CRM) and a DIY digital marketing center. Continue reading

Cloze, marketing platform MAXA Designs announce integration

Cloze, a provider of artificial intelligence driven solutions for business development and growth, has formed an agreement with marketing technology company MAXA Designs. Continue reading