Tag Archives: marketing strategy

5 critical areas that agents cannot afford to skimp on in 2025

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Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes. Continue reading →

EXp’s Wendy Forsythe to agents: Focus on experience over metrics

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The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don’t resonate with today’s consumers and what agents can do instead. Continue reading →

Ryan Reynolds creates Zillow ad inspired by hit show ‘Bluey’

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Hit children’s TV show “Bluey” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today show. The 30-second spot features a family in the final stages of moving while the narrator references a landmark episode of “Bluey,” … Continue reading →

TikTok’s viral orange trend can enhance your brand’s ‘a peel’

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Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading →

9 telltale signs it’s time for a marketing refresh

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The Agency President Rainy Hake Austin outlines the factors that offer an early indication it’s time to rethink and switch up your marketing strategy for the new year. Continue reading →

23 real estate marketing statistics you need for 2023

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From the places that will be most in demand to the platforms you need to focus on, these statistics will help you hit the ground running as you plan your 2023 marketing strategy. Continue reading →

How to shift your marketing strategy in Q4 — and start 2022 right

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Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading →

End the year strong: 5 smart ways to spend your marketing dollars

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August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading →

How technology has shaped multifamily marketing

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Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading →