Side and Blended Sense announce video promo pilot program

The two organizations are involved in a pilot program in which Side teams, who are branded independently, can choose to work with the creative agency in building promotional videos for use across multiple marketing channels. Continue reading

Brand boost: How to harness AI for quick and easy design elements

Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design. Continue reading

Don’t market vacant homes. Be HomeKynd: Tech Review

Proptech columnist Craig Rowe reviews virtual staging solution HomeKynd, an app that empowers users to integrate its tools with listing pages, among other benefits. Continue reading

Email sequencing is the latest upgrade for Nimble CRM

Nimble, a software company that specializes in customer relationship management for “soloprenuers” and small business teams, has shipped a new feature to its customer accounts — email sequencing. Continue reading

The No. 1 skill you need to convert leads into clients

Truly engaging is an essential component in providing stellar service from first contact to the closing table. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills. Continue reading

5 totally fixable reasons smart real estate agents underperform

Want to make great strides in your business? Jimmy Burgess believes that the answers you seek to a successful real estate practice may be simpler than you think. Continue reading

Why buyer representation should matter so much to sellers

Managing broker and new Inman contributor Cassie Walker Johnson writes that in the evolving real estate market, investing in buyer agent compensation is a wise decision that benefits everyone involved. Continue reading

It’s not business. It’s personal

For multistate CEO and new Inman contributor Troy Reierson, doing business is about more than numbers. It’s about a service-oriented approach that changes lives. Continue reading

What are you supposed to tell your clients now? The Download

In the face of so much rapid change and an often-frustrating lack of clarity from The Powers That Be, what the heck are you supposed to tell your buyers and sellers now? Continue reading

UWM’s controversial mortgage site now an official NBA partner

Lawsuit alleges search results on Mortgage Matchup are “designed to steer borrowers to brokers who funnel nearly all their business to UWM, regardless of whether UWM offers the most competitive loan terms.” Continue reading