Tag Archives: marketing

No lead-gen unicorns: 3 real ways to get clients to the closing table

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Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading →

Instagram’s new Stories update changes visibility for agents

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Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes. Continue reading →

Instagram’s new Stories update changes visibility for agents

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Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Meet the minds redesigning real estate’s AI search

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On this episode of Real Estate Insiders Unfiltered, RealScout’s Andrew Flachner and Anthony Sosso do a deep dive into the evolution of real estate AI and break down what it means for the future of the industry. Continue reading →

Why my early social media posts flopped — and what finally worked

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Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes. Continue reading →

The no-budget phone strategy that attracts serious buyers instantly

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Broker and attorney Greg Hague says agents can tap into motivated buyers already in motion before they spend a dollar on marketing. Continue reading →

How this agent’s marathon mindset made him one of luxury real estate’s top earners

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Santiago Arana realizes that real estate is all about playing the long game. And even if it seems like no clients are transacting, it is important to stay visible and top-of-mind. Continue reading →

70% of digital transformations fail. The other 30% will redefine us

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Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading →