Indie broker-owner on coming-soon listings and real estate portals: It’s all about control

In its drive to create more control over listings, the industry is providing less transparency, less independent advice and more centralized influence over the final outcome, Red Oak Realty owner and CEO Vanessa Bergmark writes. Continue reading

Compass, Rocket pledge to ‘defend’ agents from MLSs in open letter

Compass International Holdings, Rocket and Redfin issued an open letter to MLS leaders on Thursday, urging them to “honor seller choice.” Continue reading

CEOs from some of the largest MLSs: Consolidation is inevitable

In the current landscape, size matters. Three CEOs from some of the nation’s largest MLSs say significant consolidation is likely and inevitable. Continue reading

Industry leaders weigh in on Zillow’s coming-soon push

Early reactions to the portal’s Zillow Preview program highlight the ongoing debate over pre-marketing, private networks and listing transparency. Continue reading

Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented. Continue reading

Who survives the real estate recession? What the top 1,000 brokerages reveal

In this episode of Real Estate Insiders Unfiltered, T3 Sixty’s Jack Miller draws on research analyzing the top 1,000 brokerages and shares what the strongest companies do differently and why market downturns tend to separate durable businesses from fra… Continue reading

ChatGPT helps Florida seller skip agent, close in 5 days

A Florida homeowner used ChatGPT to help sell his home without an agent, securing multiple offers and closing in under a week. Continue reading

Gary Keller: The market is proving ‘exposure drives home value’

Keller Williams Executive Chairman Gary Keller weighs in on private listings while announcing partnership with Zillow. Continue reading

Zillow, Keller Williams and others team up to ‘pre‑market’ listings

Zillow Preview allows agents to display their coming-soon listings on Zillow and Trulia. Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first brokerages to try the new offering. Continue reading

How this marketing strategist made herself more searchable

Check out these no-nonsense tips from Christine George to help yourself and your real estate business stand out as the online landscape grows more crowded and complex. Continue reading