Let’s talk about S-E-O: What agents need to know now

SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic. Continue reading

7 tired business strategies that are costing you closings

Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes. Continue reading

Industry pros weigh in on visibility, gatekeeping and real estate ‘Armageddon’: The Download

Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren’t shy about sharing them. Continue reading

Being a neighborhood expert isn’t enough anymore 

If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading

Mortgage lenders ask for more guidance on VantageScore 4.0

FHFA Director Bill Pulte is reportedly “on thin ice” with several Trump administration officials over lack of communication on new Fannie and Freddie credit score policy. Continue reading

Trump administration expands Fannie Mae title waiver program

Title insurers wanted to put the brakes on a pilot program that uses automated title reviews to allow some homeowners to refinance their mortgage without having to pay for title insurance. Continue reading

Compass agrees to share its exclusive listings, with 2 caveats

Compass said it will share its 6,000-plus exclusive listings with brokerages and multiple listing services, as long as they don’t alter or monetize listings — or share listings with platforms that do. Continue reading

Gatekeeping, portal wars, ‘Armageddon’: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Jade Mills advises new agents not to neglect Sunday open houses

The luxury real estate vet spoke with Inman about market trends, tips for newbie agents, how to handle difficult clients and more in advance of her appearance at Luxury Connect. Continue reading

Goby Homes centers on driving transactions: Tech Review

Goby Homes is a people-centered platform for agents and brokerages to better manage the people and processes that drive business. Continue reading