AI is changing how social media works and what we can trust. From fake engagement to TikTok’s political limbo and LinkedIn’s slowing growth, staying informed and adaptable is key to protecting your reach, reputation and relevance online. Continue reading
This week on The Download, Robert Reffkin answered many of the most-asked questions around the Compass-Anywhere merger in an Inman Exclusive. Continue reading
There are more than enough motivated buyers and sellers ready to transact right now, Jason Waugh writes, and many are the most motivated ones we see all year. Continue reading
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading
SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading
Discover seven expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
By removing the automatic assumption of buyer’s agent fees, we’re putting the focus back where it belongs, Darryl Davis writes, on fiduciary duty, negotiation and service. Continue reading
The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes. They’re grounded in authentic service, tailored expertise and a clear understanding of what clients actually need. Continue reading
Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention. Continue reading