From W2 to 1099: How to set up your real estate business

Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO. Continue reading

3 unconventional ways to make open houses work harder for you

Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end. Continue reading

The one skill all real estate agents forget to practice (but shouldn’t)

It’s not enough to continually bring in new leads if you don’t know how to close the ones you’ve got. Trainer Rachael Hite helps you practice and refine this critical skill. Continue reading

Our top 10 most-read Back to Basics how-tos of 2025 (so far)

To arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind. Continue reading

Find your content lane: How to stand out on social media

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you.  Continue reading

Back to school, back to basics: An 8-step buyer plan for every agent

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading

I lost a listing to AI. Here’s how I’m making sure it never happens again

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading

6 low-cost listing strategies that actually work in today’s market

Jimmy Burgess and Listing Leads co-founder Jimmy Mackin provide budget-friendly strategies for generating listing leads now. Continue reading

‘Is it cheaper to rent or buy today?’ How to answer that question

Find out how to help potential homebuyers navigate the market, Bernice Ross writes, while dispelling myths that might be keeping them from moving forward. Continue reading

7 red flags that your real estate business is headed for a wipeout

Red flags aren’t failures, coach Darryl Davis writes. They’re signposts that help you course correct so that you can improve your business outcomes. Continue reading