From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading
FHFA Director Bill Pulte ordered the mortgage giants to start using more inclusive VantageScore 4.0 in July. But adoption is a “complex, technical and arcane” process that could drag into next year. Continue reading
Learn practical ways to diversify your real estate agent income through rentals, referrals, education, content and strategic partnerships. Continue reading
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
LGBTQ+ Real Estate Alliance President Tommie Wehrle shares her advocacy history, plans for the organization and the key to navigating political divides. Continue reading
In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading
Incoming CEO Kaz Nejatian said Opendoor acquired 230 homes in the last week of October, about twice the pace of acquisitions when he took over on Sept. 15. Continue reading
EXp’s recruitment and retention strategy took center stage during the brokerage’s Q3 earnings, with a solid boost in agent productivity and team growth showing eXp’s strength in a rapidly changing competitive landscape. Continue reading
Average monthly unique users to Realtor.com sites fell 6.5 percent compared to the prior year as lead volume also slid 1 percent. Company said it had to 72 million average unique monthly users in the most recent quarter. Continue reading