How the growing buyer power shift is reshaping the real estate market

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The week on The Download: After years of frustration, homebuyers are finally back in the driver’s seat in many markets. Continue reading →

From TikTok to memes, the battle over who shapes culture

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The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

Here’s a simple formula for building a healthy, thriving business

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The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work. Continue reading →

How to stop real estate websites from stealing your clients

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Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading →

What is the Federal Reserve, and how does it impact real estate?

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Improve your understanding of how broad economic factors impact the housing market with this Fed explainer from Jonathan Pressman. Continue reading →

Lenders getting a jump on higher 2026 conforming loan limits

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UWM and Pennymac are pricing jumbo mortgages of up to $819,000 as if they were conforming, ahead of an official announcement by Fannie and Freddie’s federal regulator in November. Continue reading →

Zillow sued over allegedly ‘deceptive’ Flex agent tactics

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A homebuyer represented by the law firm involved in the Moehrl commission lawsuit is targeting Zillow in a new class-action case that alleges the listing portal has used “deceptive and illegal” practices to inflate homebuyer costs. Continue reading →

Fathom Holdings looking to raise at least $5.4M in public offering

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At $2 per share, the latest offering of three million shares is priced nearly three times higher than a March raise, when the North Carolina-based real estate brokerage was flirting with delisting. Continue reading →

The No. 1 secret to not using ‘salesy’ scripts: Now Streaming

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Real estate coach Darryl Davis offers insights for communicating authentically without relying on over-produced, scripted talking points. Continue reading →

These are the states where homeowners will benefit most — and least — from new SALT cap

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Redfin’s latest analysis reveals the states where homeowners will benefit most from the new state and local tax (SALT) cap, which Congress raised from $10,000 to $40,000. Continue reading →