Your brand isn’t what you say it is (it’s what others see)

Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading

8 ways to create Taylor Swift-level client loyalty in real estate

Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses. Continue reading

Your brunch gets mad Instagram likes, but do you have listings?

Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough. Continue reading

How real estate pros can thrive beyond the MLS in the AI era

Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading

Keller Williams hires former AT&T, Southwest exec as new CMO

Texas-based real estate franchisor Keller Williams has hired former AT&T exec Sandra Howard to lead its marketing team. Howard has more than 20 years of marketing and advertising experience with some of the globe’s largest brands, including AT&#03… Continue reading

If you had 5 minutes with real estate’s most seasoned veterans, what would you ask? Pulse

We’re bringing you advice from some of the industry’s most exciting thought leaders, so we want you to supply the questions. Continue reading

9 branding tips that prove it’s not who you know, it’s how you show up

Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship. Continue reading

Residential roots, commercial reach: How this broker created scale with a strategic merger

Find out how Jill Butler’s RedKey Realty Leaders scaled smarter by bringing on a boutique commercial brokerage and integrating their agents and their services. Continue reading

From search to sold: Mapping the client journey through your website

Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice. Continue reading

Brand-first marketing: Creating content that positions you as the go-to agent

Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business. Continue reading