Tag Archives: Branding

Swag it out: Using on-demand printing to create your own merch

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Merch isn’t just for rock bands and YouTubers. DOORA Properties Creative Director Janet Pozos shares strategies for creating an on-demand product line to promote your real estate business. Continue reading →

Mauricio Umansky on how to curate an authentic brand

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When you commit to building an authentic brand, you’re better able to foster genuine connection with your audience. The Agency CEO and “Buying Beverly Hills” star Mauricio Umansky tells you how. Continue reading →

Anthony Hitt: E&V looks to future while doubling down on the basics

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Following a brand “refinement,” Engel & Völkers will continue rolling out additional technology updates to better arm agents to serve the clients of tomorrow, all while sticking to its core values, Hitt told Inman. Continue reading →

Consistency equals consumer confidence. Here’s how to build a trustworthy brand

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Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success.  Continue reading →

QUIZ: Determine which of these is your brand archetype

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There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading →

Anthony Hitt unveils brand refresh at Engel & Völkers’ EVX conference

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Engel & Völkers’ luxury agents poured into Miami this week for the company’s 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage’s “Refined” brand refresh. Continue reading →

What the top brokerages’ color choices say about them (and how to choose your personal branding)

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Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading →