ERA chief on 2026: Will agents ‘lose their cognitive ability’ to AI?

ERA Brand President Alex Vidal talks negotiations, relationships and how leaders can ensure their agents maintain a high emotional IQ amid the rise of artificial intelligence. Continue reading

Why every real estate agent needs a signature candle

Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading

Is AI working for you, or are you working for AI?

Christie’s International Real Estate President Gavin Swartzman outlines three guiding principles that will help real estate brokers harness the power of AI to grow their value proposition and their business. Continue reading

How this luxury pro became 1 of Elliman’s top agents every year

After decades in a competitive market, word got around that few can best Dina Goldentayer’s prowess in managing the most elite luxury home sales. Continue reading

Boost in buyers closes 2025 on high note: Client Pipeline Tracker

Real estate agents shook off a late-year scare and raised their expectations for a 2026 recovery, according to fresh results from Intel’s December survey. Continue reading

The LGBTQ+ Alliance chief talks fear and hope for 2026

LGBTQ+ Real Estate Alliance Interim CEO Mary Mancera reflects on the first year of the Trump Administration and how the queer community is facing fear and change with courage. Continue reading

Oops! I left out the most important lead-gen lesson. Let me fix that

As you seek to put together a lead-generation strategy, Josh Ries provides a starting point to help you determine who you’re talking to. Continue reading

Crystal balls and tea leaves: The Download on 2026 forecasts

Everybody’s looking ahead to 2026, so this week’s Download rounds up the forecasts and advice you need to hit the ground running. Continue reading

Why real estate marketing can’t afford distractions in 2026

From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading

NAR’s final report of 2025 showed growing homebuyer momentum

In November, pending home sales made their best showing yet of 2025, in a sign of growing homebuyer confidence in response to factors like increased affordability and higher inventory. Continue reading