3 simple, must-know truths about lead generation

What differentiates effective, successful agents from those who aren’t seeing results? According to broker and new Inman contributor Joseph Santini, it’s the willingness to lead-gen consistently. Continue reading

9 telltale signs it’s time for a marketing refresh

The Agency President Rainy Hake Austin outlines the factors that offer an early indication it’s time to rethink and switch up your marketing strategy for the new year. Continue reading

It’s not about you! Promote yourself without the sales schmaltz

Want to highlight yourself and your business without sounding self-centered? Sotheby’s Nikki Beauchamp shares tips for effectively blending dual promotion with self promotion. Continue reading

More than a donation: This team bet big on charitable partnerships

Broker Julie Busby shares the how and why of her brand’s partnership with the Greater Chicago Food Depository and the impact it has had on agents, clients and the community. Continue reading

7 smart strategies for getting more real estate leads for less than $100

If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis. Continue reading

Sick and tired of low production? 5 tips to raise your numbers in 2024

If you’re frustrated by too-few clients and a sluggish market, writes Jimmy Burgess, it’s time to get back to basics with these tried and true lead-gen strategies. Continue reading

How Katie Lance empowers real estate pros with social media

As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive. Continue reading

ONE Sotheby’s taps Compass alum Lena Johnson as CMO

The marketing executive spent eight years at Vogue before transitioning into real estate and was instrumental in the founding of Compass’ luxury division. Continue reading

Women are supporting women on Threads. Should you?

The Threads app has exploded with posts of Women Supporting Women, an effort for growing community and connecting with other like-minded women. Jessi Healey explains and advises real estate agents on how to participate. Continue reading