Tag Archives: marketing

Overwhelmed by AI? Use this step-by-step guide to get started

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Stop treating ChatGPT like a virtual assistant, Real’s Drew Thompson writes. New capabilities make it your personal genius, allowing you to collaborate on strategy. Continue reading →

Howard Hanna launches first rebrand in more than 40 years

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The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, the firm has informed Inman. Continue reading →

Good manners, better business: Mastering hellos and goodbyes

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Bookending your conversations with polite greetings and salutations ensures that you’re communicating more effectively while building better relationships. Continue reading →

10 hot strategies to help sell your listings this fall

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Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading →

The State of Real Estate Marketing: Grow Your Real Estate Business with the Right Tools

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Marketing shouldn’t feel like a second full-time job, but for many real estate agents, it does. Nearly half are running every part of their marketing on their own, and most say their efforts are not getting the results they want. In this webinar,… Continue reading →

Outrage, emojis, a Cracker Barrel flop: Lessons from a volatile feed

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From Charlie Kirk’s death to Cracker Barrel’s logo flop, this week proved how volatile feeds can be. For agents, the lesson is simple: Pause, plan and post with care. Continue reading →

Want to own your market online? How a top eXp team leader nabbed a coveted city domain name

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Justin Havre’s average ranking for over 3,000 keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning two local portals. Listen to his story on Real Estate Insiders Unfiltered. Continue reading →

How to become the agent AI recommends in your market

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Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading →

From W2 to 1099: How to set up your real estate business

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Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO. Continue reading →

3 unconventional ways to make open houses work harder for you

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Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end. Continue reading →