Stale listing? Here’s how to reset, refresh, relaunch: The Download

It’s one of our readers’ favorite topics right now, so we’re rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers. Continue reading

EXp Realty exec tells agents to stop using bad photos

Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today’s team leaders. Continue reading

9 power plays to win the world’s wealthiest real estate clients

If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess. Continue reading

Real estate’s secret weapon is radical personalization: Umansky

Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes. Continue reading

Nest Realty reimagines its tech with AI company Rechat

Rechat has gained another partner, with Virginia-based brokerage Nest Realty choosing the AI-powered company to streamline its tech strategy through its one-stop shop “Super App.” Continue reading

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading

3 secret AI prompt strategies that supercharge your business

By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading

Inner edge: How belief, desire, faith and persistence unlock success

Trainer Terry LeClair shares how these four internal forces create the foundation for success not only in real estate sales, but in life. Continue reading

Keller Williams released from telemarketing lawsuit after plaintiff withdraws case

A New York homeowner claimed text messages sent by an associate KW broker amounted to an “invasion of her privacy.” She has now dropped her case. Continue reading

Has this Austin MLS ‘solved’ the private listings conundrum?

Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes. Continue reading