Broker Spotlight: Kevin Leatherman, Leatherman Homes

Find out how this industry leader, mentor and coach helps his agents lean into consistency to build reputations as productive, knowledgeable professionals with their fingers on the pulse of every market. Continue reading

Brad Inman to agents: AI will eliminate the great Clear Cooperation debate

The Inman News founder painted a picture at Inman Connect San Diego on Thursday of a future in which AI brings homes directly to consumers and makes the transaction easier and more joyful. Continue reading

Luxury Presence deploys first ‘fully autonomous AI marketing team’

Luxury Presence has rolled out a series of AI agents for marketing, using them to help agents and brokerage marketing teams do more outreach, lead nurture and display advertising in less time. Continue reading

Andy Florance declares victory in portal wars, says Homes.com is ‘now No. 1’

“We’re not competing against either Realtor or Zillow for customers. We are doing something completely different. In essence, we are now No. 1 at that,” Andy Florance said onstage at Inman Connect San Diego. Continue reading

Real estate doesn’t need more disruptors. It needs craftspeople

Better Homes and Gardens Real Estate President Ginger Wilcox shares a call to bring care, knowledge and professionalism back to the center of the industry. Continue reading

Here’s what your next listing appointment should look like

If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing. Continue reading

10 fresh ways to move new clients from hesitation to handshake

Working with commitment-phobic clients can be a struggle, coach Darryl Davis writes, but with empathy and education, you can guide the most hesitant client toward a confident handshake. Continue reading

Huddle Up: Building a real estate team with purpose

Coach Melanie Klein profiles Michala Costello and the Curated Living Team to find out how they stay connected and consistent. Continue reading

Summer prospecting playbook: 3 ways to build momentum while everyone else hits pause

While colleagues are taking vacations, Amy Corr writes, you have the opportunity to lean in on lead generation and personal connections that pay dividends for years to come. Continue reading

Warm lead? Here’s how to change up your listing consultation

When someone already knows, likes and trusts you, your listing appointment is different from what you’d do with a cold lead. Carl Medford shares strategies for closing the deal. Continue reading