Zillow ditches outdated decor with Showcase virtual staging

Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles. The feature is powered by Virtual Staging AI, a company Zillow acquired in 2024. Continue reading

Your real estate listing isn’t selling? Consider these 5 factors

If your listing has been sitting on the market for too long, trainer Bernice Ross shares five elements of a successful strategy to get it sold. Continue reading

3 clichés top listing agents don’t buy into during a market downtick

Think smart, writes coach Annette DeCicco, and list like a pro. Hit all three of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums. Continue reading

7 tips for building a side hustle that supports your real estate business

When done right, a side gig can strengthen your career with new income streams, increased visibility and connections that compound over time, broker Cassie Walker Johnson writes. Continue reading

If you were selling a home, would you hire you as the listing agent?

Thinking about selling a property of your own? Bernice Ross shares six reasons why you may not be the best choice to guide your own transaction. Continue reading

Lesson Learned: Experience over time creates trust

Strategic, experienced and caring, find out what Susan Katz has learned during her 30-plus years in the real estate business and how she puts it to work for her clients. Continue reading

Luxury brokerage Douglas Elliman is now in the mortgage business

Mortgage broker Elliman Capital, a “strategic alliance” with Associated Mortgage Bankers Inc., will offer traditional and specialty loan products “from multiple national and regional lenders.” Continue reading

Waning buyer activity pushes home price growth to 2-year low

Sixty percent of the nation’s largest markets saw home prices slip from May to June, with the largest drop happening in Washington, D.C., due to federal layoffs. Continue reading

7 interior design hacks every agent should know

Real estate agents don’t have to be interior decorators, broker Annette DeCicco writes, but they should be able to provide design solutions so buyers can choose their own designs. Continue reading

Are you about to become a real estate dinosaur?

Technology doesn’t take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today’s market. Continue reading