Want AI to recommend you in online search? Do these 7 things

SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading

AI expert: Agents must harness AI or be replaced by those who do

The time is now to use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. “You don’t have to worry about AI replacing you. You have to worry about agents using AI replacing you.” Continue reading

How I script, edit and caption real estate videos FAST using AI

Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading

KW’s Jason Abrams on the ‘paradox’ of artificial intelligence

Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence. Continue reading

How to explain the pros and cons of AI for real estate

As artificial intelligence remakes plans and processes, Carl Medford writes, it’s important to be transparent about how you use it to serve real estate clients. Continue reading

These 2 AI changes are poised to impact your real estate business

Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes. Continue reading

Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today. Continue reading

5 things to do today to give yourself a fighting chance on ChatGPT

Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business. Continue reading

Stop asking AI for tax advice (and start using it for this instead) 

Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth — S-corp elections, retirement choices — still need human expertise. Continue reading