Seasonal cooling sweeps market as buyers grapple with affordability

Zillow reports that, despite an unusually active fall market this year, the housing market has finally settled into a slower pace for winter and returned to seasonal norms. Continue reading

No lead-gen unicorns: 3 real ways to get clients to the closing table

Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading

NAR in 2025: staff shakeups, risk reduction and policy moves

In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil. Continue reading

The Midwest is best? Why buyers flocked to the Heartland in 2025

The most popular market of 2025, according to Zillow’s rankings, is solidly Midwestern, reflecting American homeowners’ desire for affordability and a relaxed lifestyle. Continue reading

70% of digital transformations fail. The other 30% will redefine us

Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading

Zillow stalemate with Chicago’s MLS looks like it’s coming to a head

In a weekend email to its members, Chicago’s MRED MLS warned that Zillow had been contacting subscribers to say there may be “disruptions” starting in the new year. Continue reading

From cable repo to nail tech to $50M producer in under 3 years

After several careers, Scott Poe has built a 50-agent brokerage, partnered with Zillow and Realtor.com, launched a mortgage company and architected a system designed to scale. Continue reading

Rate cuts, podcasts, buyer’s agents: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading