Tag Archives: Branding

5 master-your-market steps to effective real estate branding

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If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading →

Rookie to rockstar: The essential guide to real estate marketing

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Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser. Continue reading →

7 new real estate books that should be on your reading list

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Whether looking for advice as a new agent, as a real estate investor, or as a seasoned agent, these seven new releases by established industry names can offer a lending hand when it comes to pushing your business to the next level. Continue reading →

Starving for clients? Double down on these 5 marketing basics

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Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads. Continue reading →

Real rebrand is focused on putting the consumer first

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In conjunction with the start of operations in its 50th state, Nebraska, Real wants to become “a real estate experience company,” according to the unveiling of a new brand position at the 2023 RISE event, the company’s annual conference. Continue reading →

How to find (and harness) your distinct marketing voice

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Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading →

8 client appreciation event expenses that are totally worth it

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In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event. Continue reading →

Glennda Baker is recognized by her stars anywhere. That’s the point

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Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading →

AI can supercharge agents’ brands. 3 marketing experts share pro tips

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Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market. Continue reading →