Tag Archives: Branding

How to audit your brand like a marketing pro

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Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading →

In bid to win luxury, eXp launches Sports & Entertainment division

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As luxury brokerages compete for the attention of high-net-worth buyers, eXp Realty is elevating its service with a designated Sports & Entertainment division. Continue reading →

HomeSmart celebrates 25 years with new branding, messaging

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HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading →

How to build your brand authority with other people’s audiences

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Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading →

Take the wheel: 5 tips to steer your marketing in the right direction

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Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading →

Compass-Anywhere merger FAQ: How will it change real estate?

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What does the Compass-Anywhere deal mean for private listings? For NAR? For agents in the trenches? We’ve got the answers Continue reading →

Here are the stories you missed amid the Compass coverage

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In case you were head down in the Compass merger news last week, we’ve put together a roundup of the market stats and how-tos you may have missed. Continue reading →

Enduring elegance: Leadership lessons from Giorgio Armani

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The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work. Continue reading →

9 real estate lead-gen mistakes that are killing your ROI

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Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes. Continue reading →

From W2 to 1099: How to set up your real estate business

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Jessica Souza shares a beginner-friendly roadmap to structure your business, build your team and feel confident in your new role as a self-employed CEO. Continue reading →