Tag Archives: Columns

7 unethical things real estate agents are doing to compete

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When the pressure to win overrides the commitment to serve clients, everyone loses, coach Darryl Davis writes. Here’s what to watch for — and why it matters. Continue reading →

10 profit holes that can sink your real estate business

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Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies from trainer Bernice Ross. Continue reading →

Ready to kill your brand and your lead gen? Take private listings

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The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading →

Amid the great agent migration, stop pitching and start diagnosing

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Lots of real estate agents jumped into brokerage in the past couple of years, writes coach Verl Workman. What’s your top recruiting tip? Continue reading →

Your brand should shout. Your finances should whisper

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Great marketing demands attention. Great financial systems quietly do their job, CFP Amanda Neely writes, and that’s exactly the point. Continue reading →

Getting ghosted? Try these 7 lead-generation strategies

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Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading →

Real estate is one of women’s most powerful wealth-building vehicles

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Platforms like real estate — whether as a career, a vehicle for investment or a means to secure financial agency — matter more than ever, coach Melanie Klein writes. Continue reading →

Compass, control and the role of the real estate fiduciary

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Compass’s new listing lead referral program is opt-in, voluntary and worth paying close attention to, indie brokerage CEO Dezireh Eyn writes. Continue reading →

The Compass-Rocket-Redfin deal: Everything you MUST know now

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This week on The Download, check in with industry thought leaders on the new deal between Compass and Redfin parent company, Rocket. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

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From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →