Tag Archives: marketing

These 5 marketing events will help move the needle on your listing

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Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →

Check out this can’t-miss new year’s expired listing opportunity

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The right data and a winning marketing plan can set you up for 2025 success when you pursue expired listings, Jimmy Burgess writes. Continue reading →

How to make the most of media, speaking, onstage opportunities

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If public speaking or media coverage is on your 2025 list of professional goals, it’s time to get started, Troy Palmquist writes. Here’s how to make the most of the opportunities that come your way Continue reading →

ERA Real Estate ‘Moves Up’ with new marketing campaign

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ERA Real Estate is ending the year with “It’s time to move up,” a marketing campaign highlighting the brand’s growth and record 99 percent recommendation rating amongst consumers. Continue reading →

Automated, integrated ActivePipe elevates email: Tech Review

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Craig Rowe reviews ActivePipe, a MoxiWorks application designed to launch advanced email campaigns for lead generation, brokerage branding and long-term customer engagement. Continue reading →

South Florida association launches consumer education ad campaign

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Titled “Perfect Strangers,” the latest commercial is part of Broward, Palm Beaches & St. Lucie Realtors’ stated goal of creating a national movement to change how consumers think of real estate agents. Continue reading →

Turn objections into opportunities: How to build trust and close deals

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Don’t look at client objections as a challenge or insult, Nick Schlekeway writes. Use them as an opportunity to showcase your expertise and add value. Continue reading →

The customer is always right, but what if they’ve been misinformed?

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Rachael Hite shares strategies for combatting client misinformation while maintaining close connections and positive communication. Continue reading →

Direct mail isn’t dead! 16 examples that are working now

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Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral. Continue reading →

Direct mail isn’t dead! 16 examples that are working now

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Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral. Continue reading →