The Keyes Company rolls out brand refresh ahead of 100th anniversary

The rebranding effort, a collaboration with Tiny Wins, a prominent agency known for clients such as Tony Robbins, Visa and CBRE, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service. Continue reading

8 steps to launching your personal brand as a new real estate agent

Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. Continue reading

Rebuilding your real estate business systems for a fresh start

While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make. Continue reading

5 key steps for getting 5-star raving reviews on your service

If you want a positive review, writes mega-team leader Carl Medford, you need to earn it by far surpassing clients’ expectations and communicating with them about the review process. Continue reading

The compliance violations that risk drawing an ‘enforcement trifecta’

Secret profits, deceitful acts or undisclosed compensation by Realtors could lead to action from multiple enforcement bodies, including NAR, MLSs and state regulators, Summer Goralik writes. Continue reading

How to successfully sell real estate to any generation

Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading

8 essentials to give your brand the ultimate curb appeal

Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading

How to build a listing machine for your business in 2025

Focusing on listings is the best way to flourish in the new year. Jimmy Burgess offers strategies to make it achievable. Continue reading

9 things ChatGPT can do for your real estate business for free

With these AI-driven strategies at your fingertips, coach Darryl Davis writes, the path to becoming a more successful and efficient real estate agent is clearer than ever. Continue reading

Lead quality, Facebook behind latest REDX release

The latest iteration of REDX’s ad builder introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time. Continue reading