The once-niche appeal of self-sufficient, sustainable and off-grid living is going mainstream. For agents, understanding this buyer and learning how to market to them can mean new opportunities in a changing market. Continue reading
Want to reach higher levels in your real estate career? Phillip Cantrell, CEO of Benchmark Realty, offers an overview of how critically important incremental improvements are to your long-term success. This article is based on an excerpt from his book … Continue reading
BHGRE President Ginger Wilcox describes how agents can win more deals by changing the way they present their qualifications to clients. Continue reading
The next time a listing lingers, resist the urge to slash the price, coach Darryl Davis writes. Become a real estate detective to figure out what’s really going on. Continue reading
Learn the latest from last week’s Keller Williams Mega Agent Camp, and find back-to-basics tools to help you generate leads in a tough market. Continue reading
GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading
As a buyer’s agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today’s market challenges. Continue reading
The agents who will thrive this year aren’t waiting for the market to change, Jimmy Burgess writes. They’re making the market work for them. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
It’s been a year of big talk, real change and lessons learned since Aug. 17, 2024. Martha Melendez looks at how the industry has shifted since terms of the commission settlement kicked in. Continue reading