HomesUSA’s Ben Caballero is changing how homes are marketed

As part of Brandon Doyle’s Snapshot series he talks to HomesUSA founder and CEO Ben Caballero. Find out how this innovator, and Guinness Book record-holder, is transforming the marketing of new construction. Continue reading

9 must-do moves to dodge the agent exodus

If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.
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5 things you can do now to generate leads all year

It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024. Continue reading

The real estate agent’s ultimate guide to fair housing

Real estate agents play a vital role in creating a fair and inclusive housing market, writes Julia Lashay Israel. By understanding and adhering to fair housing laws, agents contribute to eliminating discrimination and promoting equal opportunities for … Continue reading

Airbnb vet Jonathan Mildenhall to unify Rocket’s marketing efforts

The company’s first group CMO will be responsible “for creating a unified and compelling voice for all businesses” under the Rocket umbrella, including Rocket Mortgage, Rocket Homes and Rocket Money. Continue reading

Prompt like a pro with ChatGPT, and you’ll get unparalleled output

Rajeev Sajja and Jimmy Burgess offer a four-step formula for making your ChatGPT input the best it can be, so you get the results you really want. Continue reading

7 perks of seller-paid commission to share with homeowners

Transparency and communication are more important than ever before. Darryl Davis offers essential talking points for your next commission conversation with sellers. Continue reading

She owns it: How agents can engage the single woman buyer

New Inman contributor Bobbie Wasserman offers insights for attracting and assisting single women buyers to maximize their ever-increasing purchase power. Continue reading

More agents than ever earn business from networking and SOI

From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren’t one-size-fits-all. Continue reading

Reorzo’s location marketing solution needs to find itself first: Tech Review

Reorzo is a web app that integrates with Wordpress to give agents a way to deliver an AI chatbot and location-specific marketing reports and web pages, among other lead engagement tactics. Continue reading