SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading
RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek, and West + Main Homes have partnered with Final Offer — a platform that lets buyers and their agents see all competing offers in real-time, complete with prices, terms, and contingencies. Continue reading
Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading
In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence. Continue reading
You make a great first impression, but do you get the deal? Coldwell Banker Warburg’s Kevelyn Guzman writes that the art of the follow-up is where trust, loyalty and contracts are won. Continue reading
If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading
Real estate coach Birgit Biehl says new agents are facing a culture problem. The “bro climate” — a mix of outdated competitiveness, lack of mentorship and ego-driven leadership — pushes away clients and drives down professionalism. Continue reading
Derek Carlson shares tips for building a strong personal brand that will keep you personally at the top of your clients’ minds, even if your brokerage merges or gets acquired. Continue reading
As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers. Continue reading
Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading