Tag Archives: Open House

From scrambling to systematic: A better open house plan

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Grow your database and grow your real estate business with Jen Berbas’ systematic plan for goal-setting, open house hosting and buyer follow-up. Continue reading →

What it takes to build a $100M real estate brand with heart

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Coach Melanie Klein shares the growth journey of O’Connor Estates, a Brentwood, California, real estate team that’s making waves for all the right reasons. Continue reading →

The end of ‘just listed’ marketing (and what to do instead)

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Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026. Continue reading →

Sign, show and sell: The open house playbook that actually works

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In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading →

7 last-minute Halloween marketing tricks (and treats) for agents

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Every holiday is an opportunity to remind people that you’re not just a salesperson, Darryl Davis writes. You’re a neighbor and, possibly, the hero they need now. Continue reading →

Tech Review: Guest House shrinks time-to-market with listing prep

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Technology expert Craig C. Rowe reviews Guest House, a company that offers a fast, lightweight solution to the friction that happens after a listing agreement is signed. Continue reading →

9 smart (and affordable) ways to generate real estate leads this fall

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Every agent can use these under-$100 strategies this fall, from coach Darryl Davis, to spark new conversations, grow their business and fill their pipeline — fast. Continue reading →

Bring your own baby: How I turned an open house into a baby rave

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Agent and developer Claire O’Connor shares a strategy to help you lean into your listing’s character and design an open house that’s uniquely suited to the space and the needs of its potential buyer. Continue reading →

Surviving Year 1: Honest lessons from agents who made it

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Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could. Continue reading →

3 unconventional ways to make open houses work harder for you

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Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end. Continue reading →