5 ways real estate agents can still win big in Q4

By October, many real estate agents are ready to coast into the holidays. Amy Corr, Chief Brokerage Officer for @properties Christie’s International Real Estate, shares five strategies agents can use to win in Q4. Continue reading

How the ‘bro climate’ is failing new real estate agents and their clients

Real estate coach Birgit Biehl says new agents are facing a culture problem. The “bro climate” — a mix of outdated competitiveness, lack of mentorship and ego-driven leadership — pushes away clients and drives down professionalism. Continue reading

What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading

I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading

No filter: Your personal opinions on social media can get you fired

Cancel culture has entered a new, more aggressive phase. For agents, one unfiltered opinion online can spark backlash that threatens your license, your livelihood, and your reputation.
Continue reading

Compass just recruited a pair of high-profile Hilton family scions

Barron Hilton is son of Rick Hilton, a cofounder of Hilton & Hyland, who cofounded the Hilton Hilton brokerage a few years ago with his father and wife, Tessa. Now, the couple will start a team at Compass. Continue reading

In an uncertain market, Inman Connect New York offers solutions

Real estate is changing fast, and so must you. Inman Connect New York is where you turn uncertainty into strategy — with real talk, real tools, and the connections that matter. Continue reading

Does the Compass-Anywhere deal set the stage for a private listings culture clash?

As the debate over private listings and the Clear Cooperation Policy raged on, Anywhere leaders charted a distinctly central path. Here’s how that could change under a Compass banner. Continue reading

Turn 1 short video into 3 posts: How to scale your content with AI

Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading

From TikTok to memes, the battle over who shapes culture

The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading