A tale of 2 housing markets as price declines spread to the West

Prices are holding up in the Northeast and Midwest, but are down from a year ago in more than 70 percent of Western markets and 40 percent of Southern markets. Continue reading

Keller Williams exec shares how to win trust with clients — and Google

Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks artificial intelligence, social media and the continuing importance of fostering in-person connections. Continue reading

Colorado MLS begins offering complimentary Rayse access

The Rayse platform launched last fall as a way to provide buyers and sellers with more transparency about the time and work agents put into transactions. Continue reading

Instagram’s 3 new updates get personal. Too close for comfort?

Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes. Continue reading

10 ways to help real estate clients overcome commitment issues

Buying or selling a property is a big decision, coach Darryl Davis writes, and giving clients the time and space they need to make their decision is important. Continue reading

7 tips for building a side hustle that supports your real estate business

When done right, a side gig can strengthen your career with new income streams, increased visibility and connections that compound over time, broker Cassie Walker Johnson writes. Continue reading

Could your lender co-marketing violate RESPA? The Download

Learn more about a North Carolina “pay-for-play” scheme, and get new ideas for optimizing your marketing while providing clients with the finance-related guidance they need. Continue reading

TikTok is the most powerful lead gen tool you’re probably not using

Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation. Continue reading

Forget everything you’ve heard about GPT-5. Here’s the truth

Real’s Drew Thompson outlines the new features of ChatGPT’s latest update and casts the vision for how it fits into your content plan. Continue reading

7 signs your business is thriving (even when the market isn’t)

The market doesn’t determine the trajectory of your real estate business, Jimmy Burgess writes. Your systems, consistency and intentionality do. Continue reading