Stop chasing leads! How one agent built a $150M business on YouTube

Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. Continue reading

A recession is coming. Here’s what you should do now — not later

Helping clients think in terms of affordability today with flexibility tomorrow reframes fear into strategy, Verl Workman writes. Continue reading

Why HouseWhisper is my favorite tool in real estate right now

“It feels like having a reliable assistant who keeps the business moving, my clients cared for, and my energy focused on people and growth,” Martha Melendez writes. Continue reading

Here’s where real conversion begins (Hint: It’s not the lead)

The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too. Continue reading

5 ways feng shui may show up in buyer conversations in 2026

In this Year of the Fire Horse, agents should know the feng shui basics. Contributor Lisa Nguyen writes that agents need to lean into the zen to win market favor in 2026. Continue reading

A step-by-step guide for using AI to master real estate marketing

Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading

The ultimate spring cleaning checklist for rental properties

Combine a physical “spring cleaning” with a review of workflows to protect property value, improve tenant satisfaction and ensure efficiency, Ryan Barone writes. Continue reading

These real estate social media posts actually generate leads

Use these social media post ideas from Listing Leads’ Jimmy Mackin to generate more leads — not likes. Continue reading

Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 

The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content. Continue reading

Taking sides on coming-soon listings: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading