Buyers agents are more valuable in today’s listing landscape

The era of the single, unified real estate marketplace — where every available home was findable in one place — is behind us, coach Darryl Davis writes. Here’s what’s next. Continue reading

Real estate’s problem isn’t transparency. It’s interpretation

Buyers have more access to data than ever before, new Inman contributor Deb Siefkin writes. What they don’t have is clarity on what the data actually means. Continue reading

Here’s what can go wrong when using AI instead of an agent

AI is good at structured answers in predictable environments, but real estate is full of unpredictability, Tatiana Zagorovski writes. That’s where expertise lives. Continue reading

How customer experience breaks down in the smallest moments

Earn real trust and create a legacy by ensuring your clients feel like they’re in good hands from their first conversation with you, Christine Carlo George writes. Continue reading

The open market broke. Here’s what comes next

The same real estate leadership that got MLSs and NAR to this moment is not the leadership that gets them out of it, Alloy Advisors co-founder Amit Kulkarni writes. Continue reading

That guy who sold his house with ChatGPT should be a warning sign for real estate agents

Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. Continue reading

Is your brand message clear? A 30-minute audit to find out

Most agents think they have a brand, but clients often see something different, marketing strategist Jennifer McAlpine writes. Use this quick 30-minute audit to determine whether your messaging is clear, memorable and aligned with what you truly do best. Continue reading

The ‘secret profit’ trap agents don’t realize they’re walking into

“Secret profit” can show up in everyday transactions. Summer Goralik and Troy Palmquist share how to disclose properly and avoid unforeseen consequences. Continue reading

How this agent closes $100M on basics while everyone chases AI

In this episode of Real Estate Insiders Unfiltered, Danny Brown, a top-producing Los Angeles agent, unpacks what actually drives long-term success in real estate. Continue reading

Help shape real estate: Become the best agent in your market

Want to become a real estate leader? Team leader Faith Reid writes that it starts with developing true expertise and surrounding yourself with those who elevate your performance. Continue reading