ChatGPT isn’t sabotaging real estate deals. It’s exposing how they’re made

The agents who will remain effective amid the rise of AI are the ones who help clients understand how to make decisions before the answer ever matters, broker Deb Siefkin writes.  Continue reading

The 2026 luxury playbook: What real estate agents need to know

When shopping at $5 million and above, today’s luxury homebuyers are operating at a level where precision and preparation make all the difference, CEO Daniel Ickowicz writes. Continue reading

Behind the scenes: Operational insights from scaling The Agency

The Agency President Rainy Hake Austin shares lessons learned from expanding into 150 offices across 14 countries. Continue reading

The marketplace is fracturing. Here’s how to compete anyway

The fundamentals of why sellers and buyers need a skilled, informed, honest real estate agent have not changed. Continue reading

Turn ‘How’s the market?’ into a lead without being weird

Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. Continue reading

New NAR committee policies represent a promising start

NAR is responding to member expectations by making progress toward a more modern, effective and accountable volunteer structure, Craig Cheatham writes. Continue reading

All the single ladies: Why working with women is no longer niche

To work more effectively with real estate clients who are women, America Foy writes, stop leading with assumptions and start leading with competence. Continue reading

This AI-powered listing strategy beats April’s ‘perfect-week’ launch

Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading

Here’s the advice Mauricio Umansky gives agents when the market gets tough

The Agency founder shares simple habits that have mattered most throughout his career to help today’s agents flourish in a challenging market. Continue reading

Your coach has never sold a house — that’s your problem

In this episode of Real Estate Insiders Unfiltered, Michael Hellickson, CEO of Club Wealth, breaks down one of the most overlooked issues in the industry: who agents are learning from and why it matters. Continue reading