Tag Archives: Columns

How to raise your price point with luxury staging

By | | Uncategorized
Comments Off on How to raise your price point with luxury staging

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. Continue reading →

Did this mom of 3 murder her husband to support her real estate habit? A Kouri Richins FAQ

By | | Uncategorized
Comments Off on Did this mom of 3 murder her husband to support her real estate habit? A Kouri Richins FAQ

As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive. Continue reading →

Supreme Court calls Trump tariffs unconstitutional. What now?

By | | Uncategorized
Comments Off on Supreme Court calls Trump tariffs unconstitutional. What now?

The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes, Darryl Davis writes. A commitment to being genuinely useful to the people you serve, regardless of what the market is doing, is the reason. Continue reading →

How Jesse Jackson predicted (and tried to stop) the 2007 crash

By | | Uncategorized
Comments Off on How Jesse Jackson predicted (and tried to stop) the 2007 crash

The Rev. Jesse Jackson’s death marks the end of an era in U.S. civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes. Continue reading →

What Guinness can teach you about building a brand that lasts

By | | Uncategorized
Comments Off on What Guinness can teach you about building a brand that lasts

In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading →

How to sharpen your negotiation skills without pricey seminars

By | | Uncategorized
Comments Off on How to sharpen your negotiation skills without pricey seminars

The agents who become exceptional negotiators aren’t the ones who took the most courses, Nick Schlekeway writes. They’re the ones who treat every conversation like practice. Continue reading →

From scrambling to systematic: A better open house plan

By | | Uncategorized
Comments Off on From scrambling to systematic: A better open house plan

Grow your database and grow your real estate business with Jen Berbas’ systematic plan for goal-setting, open house hosting and buyer follow-up. Continue reading →

The department store parallel: A warning for the real estate industry

By | | Uncategorized
Comments Off on The department store parallel: A warning for the real estate industry

NYC real estate CEO Dezireh Eyn looks at the state of real estate consolidation through the lens of the high-end retail industry. Continue reading →

Buyers aren’t flaky. The market is setting them up to walk away

By | | Uncategorized
Comments Off on Buyers aren’t flaky. The market is setting them up to walk away

Escalating costs and the impact of deferred maintenance mean that buyers and sellers aren’t always on the same page, so buyers are walking away, bi-coastal luxury agent Cara Ameer writes. Continue reading →

From content to closings: How social media drove $50M in mortgage production

By | | Uncategorized
Comments Off on From content to closings: How social media drove $50M in mortgage production

Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading →