Tag Archives: Columns

Love is blind, but FICO isn’t: Guiding couples with mismatched credit

By | | Uncategorized
Comments Off on Love is blind, but FICO isn’t: Guiding couples with mismatched credit

Agents need to talk with buyer clients about credit and financing early in the process, Lindsey Harn writes, to avoid disappointment later. Continue reading →

3 social media lead gen lessons from the Trump vs. Powell drama

By | | Uncategorized
Comments Off on 3 social media lead gen lessons from the Trump vs. Powell drama

Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes. Continue reading →

Price adjustments are back: How to have tough conversations without losing the listing

By | | Uncategorized
Comments Off on Price adjustments are back: How to have tough conversations without losing the listing

Don’t fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum. Continue reading →

Fire country: A growing threat to homes, lives, real estate careers

By | | Uncategorized
Comments Off on Fire country: A growing threat to homes, lives, real estate careers

Fire doesn’t just destroy structures, Chris Drayer writes. It changes markets and careers, and if we’re not paying attention, it will burn us. Continue reading →

6 tech tools to elevate your listing presentation on a budget

By | | Uncategorized
Comments Off on 6 tech tools to elevate your listing presentation on a budget

Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients. Continue reading →

No gimmicks: Just 5 things that work for real estate entrepreneurs

By | | Uncategorized
Comments Off on No gimmicks: Just 5 things that work for real estate entrepreneurs

Whether you’re a solo agent building your brand, a team leader scaling your operations or a broker expanding your vision, these five keys from Julia Lashay Israel form the foundation of lasting success. Continue reading →

If you were selling a home, would you hire you as the listing agent?

By | | Uncategorized
Comments Off on If you were selling a home, would you hire you as the listing agent?

Thinking about selling a property of your own? Bernice Ross shares six reasons why you may not be the best choice to guide your own transaction. Continue reading →

Tell us about the tech you can’t live without: Pulse

By | | Uncategorized
Comments Off on Tell us about the tech you can’t live without: Pulse

From the portal you swear by to your favorite social media channel, tell us what tech is essential for the way you run your real estate business. Continue reading →

What brokers can do about leaking profits and losing loyalty

By | | Uncategorized
Comments Off on What brokers can do about leaking profits and losing loyalty

The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend. Continue reading →

Confidence comes after: How to grow before you feel ‘ready’

By | | Uncategorized
Comments Off on Confidence comes after: How to grow before you feel ‘ready’

Feel like you don’t have the tools to create content or move forward in growing your business? Broker Angela Yungk writes that the confidence and authority you need comes from doing the very thing you fear. Continue reading →