Tag Archives: real estate marketing

Why my early social media posts flopped — and what finally worked

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Layer in two or three of these elements, and your content will land harder, get shared more and start actual client conversations, Josh Ries writes. Continue reading →

When seeing is no longer believing, referrals matter more than ever

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New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what’s real or fake. This is a red flag for agents. Continue reading →

Break it to make it: How one Hudson Valley brokerage recalibrated its tech for growth

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Curasi Realty spent the past year recalibrating its tech, choosing tools that simplify marketing, strengthen reporting and support agent growth. Continue reading →

Why your real estate email campaigns aren’t converting (yet) 

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If your database feels cold or your emails aren’t converting, try one or more of these five strategy shifts from Josh Ries. The results might surprise you. Continue reading →

Rate cuts, podcasts, buyer’s agents: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

$200K per year by Year 3: From part-time agent to powerhouse

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If you’re looking to go full-time in real estate, Josh Ries writes, take a page out of Emily Nguyen’s playbook: Start with service, show up with value and when the time is right, jump in all the way. Continue reading →

Transforming agent marketing: Task-bound to scalable systems

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Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading →

Forget ‘write me a post’: Use AI to build better client relationships

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Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading →