Are agents taking personal branding too far?

Today’s real estate agents are grappling with how best to market themselves as well as their properties. Some agents lose focus of the real job while marketing themselves — and that’s a mistake. Here’s why you should never sacrifice your customers’ nee… Continue reading

7 tools your digital marketing plan must have in 2019

If you are a real estate agent or Realtor who has not tapped the potential of digital marketing, you’re missing out on a world of opportunities. Here are seven digital marketing tips that’ll have you reeling in the leads in no time. Continue reading

Opendoor will hand out pumpkins to people who download its app

The well-funded homebuying startup is hosting an extravagant Halloween bash tomorrow, Sunday, October 14, in one of its Phoenix-area homes-for-sale featuring the “world’s first-ever in-home pumpkin patch,” complete with 750 pumpkins representing the 75… Continue reading

Has the ‘Tinder effect’ taken the romance out of homebuying?

The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a hom… Continue reading