Century 21 revisits ‘The Joy of Home’ in new marketing campaign

By | | Uncategorized
Comments Off on Century 21 revisits ‘The Joy of Home’ in new marketing campaign

During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading →

Real estate ‘finfluencer’ gets jail time for $23M Ponzi scheme

By | | Uncategorized
Comments Off on Real estate ‘finfluencer’ gets jail time for $23M Ponzi scheme

Tyler Bossetti has been sentenced to six years in federal prison for pushing fraudulent real estate investments and committing tax fraud. Continue reading →

Exposed beams, Victorian style top Zillow’s buyer engagement index

By | | Uncategorized
Comments Off on Exposed beams, Victorian style top Zillow’s buyer engagement index

Exposed beams bring a 20 percent boost in daily buyer engagement, according to Zillow’s newly launched Buzz Index, which tracks clicks, saves and return visits across more than 600 home features and design styles.
Continue reading →

How ‘Owning Manhattan’s’ Peter Zeitzaff got an ‘Ivy League MBA’ in 3 months

By | | Uncategorized
Comments Off on How ‘Owning Manhattan’s’ Peter Zeitzaff got an ‘Ivy League MBA’ in 3 months

Through persistence, hard work and mastering his craft, Peter Zaitzeff went from slinging burgers to the target of Ryan Serhant’s recruiting efforts. Here’s how he did it and what agents can learn. Continue reading →

Why your best agents ignore your brokerage’s tech stack

By | | Uncategorized
Comments Off on Why your best agents ignore your brokerage’s tech stack

If your top agents aren’t using your tech stack, it’s not a training, culture or communication problem, The Agency’s Zane Burnett writes. It’s a product problem. Continue reading →

You don’t grow by doing more. You grow by doing better

By | | Uncategorized
Comments Off on You don’t grow by doing more. You grow by doing better

According to real estate top producer Kat Kosmala, growth comes from developing and implementing systems that work. Continue reading →

Why fluctuating rates raise the stakes for home inspections

By | | Uncategorized
Comments Off on Why fluctuating rates raise the stakes for home inspections

New contributor and CEO Charles Furlough explains that inspections are not just about safety but also about financial pitfalls in today’s market. Continue reading →

Disney outlines plans for 4,000-home North Carolina community

By | | Uncategorized
Comments Off on Disney outlines plans for 4,000-home North Carolina community

Dubbed Asteria, the 1,500-acres development will include a mix of single-family homes, condos, duplexes and apartments. Continue reading →

How not to lose your real estate license (and torpedo your career)

By | | Uncategorized
Comments Off on How not to lose your real estate license (and torpedo your career)

You worked hard for your real estate license. Don’t let a foolish mistake (or purposeful error) result in disciplinary proceedings against you. Continue reading →

No one’s training new agents for this part of real estate

By | | Uncategorized
Comments Off on No one’s training new agents for this part of real estate

One of the first things new agents need to know is how to help a client step back and think clearly about their real estate goals and challenges, broker-owner Deb Siefkin writes. Continue reading →