Tyler Mount on agent authenticity, poker and the best steak in Vegas

The three-time Tony Award winner will appear at Inman Connect Las Vegas later this month to share his expertise on branding, marketing and developing the confidence in life to be yourself. Continue reading

7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares seven things that can significantly damage your professional image and what you can do to avoid them. Continue reading

Brand boost: How to harness AI for quick and easy design elements

Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design. Continue reading

How diversity can enhance your growth and enrich your business

Diversity is the way of the future, writes The Agency’s Mauricio Umansky. Here, he unpacks the advantages of intentionally building a diverse team for your clients, your agents and your business. Continue reading

10 essential brand-building tips for first-year real estate agents

When it comes to your personal brand, coach Darryl Davis writes, it’s a case of say what you mean, and mean what you say about service. Continue reading

TikTok’s viral orange trend can enhance your brand’s ‘a peel’

Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading

8 secrets to creating a truly impactful personal brand

Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It’s about making a real difference in people’s lives and inspiring them to live better. Continue reading

7 ways to create top-of-mind name recognition with no budget

Coach Darryl Davis’ advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding. Continue reading

5 master-your-market steps to effective real estate branding

If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading