Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading
Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation. Continue reading
One-size-fits-all recruiting pitches are costing brokerages top talent, writes recruiting expert Brett Jennings. Here’s how an assessment-driven, customized approach changes everything. Continue reading
Whether we like it or not, people don’t just want a service anymore, Josh Ries writes. They want alignment. They want to know what you stand for and against. Continue reading
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes. Continue reading
Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading
Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes. Continue reading
Instagram has quietly announced shareable Stories, creating a new opportunity for agents to expand local reach, spark conversations and stay visible without posting more content, Alyssa Stalker writes. Continue reading
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading