How to audit your brand like a marketing pro

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Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading →

What Starbucks, TikTok and Taco Bell can teach us about marketing

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From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Tech keeps getting smarter and marketing flashier, but the real win still comes from intention. Continue reading →

Why Fannie and Freddie still won’t accept more inclusive credit score

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FHFA Director Bill Pulte ordered the mortgage giants to start using more inclusive VantageScore 4.0 in July. But adoption is a “complex, technical and arcane” process that could drag into next year. Continue reading →

Don’t just survive. Diversify: Now Streaming

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Learn practical ways to diversify your real estate agent income through rentals, referrals, education, content and strategic partnerships. Continue reading →

Real partners with MAXA Designs on agent marketing platform

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The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading →

Recession? Membership? Blessings? Inman Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

New LGBTQ+ Alliance president talks about ‘opportunity in the chaos’

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LGBTQ+ Real Estate Alliance President Tommie Wehrle shares her advocacy history, plans for the organization and the key to navigating political divides. Continue reading →

Sign, show and sell: The open house playbook that actually works

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In-person events build trust faster than any online ad, coach Darryl Davis writes. When your systems, signage and service are dialed in, that trust becomes traction. Continue reading →

New Opendoor CEO’s plan: ‘Buy more good homes and get more good sellers through our funnel’

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Incoming CEO Kaz Nejatian said Opendoor acquired 230 homes in the last week of October, about twice the pace of acquisitions when he took over on Sept. 15. Continue reading →

EXp digs at Compass during Q3 earnings as agent retention soars

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EXp’s recruitment and retention strategy took center stage during the brokerage’s Q3 earnings, with a solid boost in agent productivity and team growth showing eXp’s strength in a rapidly changing competitive landscape. Continue reading →