Gary Keller: The market is proving ‘exposure drives home value’

Keller Williams Executive Chairman Gary Keller weighs in on private listings while announcing partnership with Zillow. Continue reading

Zillow, Keller Williams and others team up to ‘pre‑market’ listings

Zillow Preview allows agents to display their coming-soon listings on Zillow and Trulia. Keller Williams, REMAX, HomeServices of America, United Real Estate and Side are the first brokerages to try the new offering. Continue reading

Who is Benís Reffkin? Exec coach, mom and Robert Reffkin’s partner

Everyone knows about Compass tech, but Robert Reffkin’s wife Benís doesn’t want the brokerage’s focus on culture to go unnoticed. Continue reading

Let the HOMES system help you nail your next buyer consultation

Take your buyer consultation from transactional to consultative with Josh Ries’ step-by-step system for working with buyers. Continue reading

Here’s our top marketing advice of 2026 (so far)

If you’re looking for solid marketing advice that actually works today, check out these top 10 stories of 2026 (so far). Continue reading

Washington state drew the line on private listings. Others should follow: Windermere exec

Washington’s leadership should not be seen as an exception, Windermere’s OB Jacobi writes. It should be a blueprint. Continue reading

Washington governor signs new public marketing bill into law

The bill adds a new section to the state’s real estate brokerage law requiring broad public marketing of real estate listings. Continue reading

How this marketing strategist made herself more searchable

Check out these no-nonsense tips from Christine George to help yourself and your real estate business stand out as the online landscape grows more crowded and complex. Continue reading

Lennar profits fall 56% as affordability pressures hit new home sales

Lennar earnings highlight ongoing housing market strain as profits plunge 56 percent amid high mortgage rates and softer home prices. Continue reading

Leadership lessons from Howard Hanna on culture and transparency

Darryl Davis talks to Howard Hanna CEO Hoby Hanna, who offers a leadership case study on maintaining a unique brokerage culture while navigating unprecedented industry change. Continue reading