Tag Archives: Artificial Intelligence

Old tricks, new tech? Opendoor reboots in-house mortgage

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Opendoor is testing an in-house mortgage product, reviving its lending ambitions as it pushes toward a fully integrated, end-to-end transaction platform. Continue reading →

Being found in the age of AI: The collapse of the ‘I’m the best’ era

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Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading →

Rev­o­lu­tion next: What ICNY 2026 re­veals about real estate’s future

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As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity. Continue reading →

Stuck in a rut? Pros urge agents to do lead gen with a human touch

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With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading →

How to capture massive share in today’s tough real estate market

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Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading →

Keller Williams opens Command platform to 3rd-party developers

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After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command’s app store, KW Marketplace. Continue reading →

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them

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Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

Can Zillow’s NotebookLM tool stand out amid AI saturation?

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Inman’s tech writer Nick Pipitone put Zillow’s new Google NotebookLM integration to the test to answer the questions “Who’s it for?” and “What does it mean for your business?” Continue reading →

Opendoor lost $1B in Q4, but investors are still bullish

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Opendoor saw revenue drop 17.9 percent to $4.37 billion in 2025. However, a quarter-over-quarter transaction rally from Q3 to Q4 has given company leaders – and investors — hope in a return to profitability. Continue reading →