Tag Archives: marketing

Ditch generic marketing: Convey your value with storytelling

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Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading →

30 listing lead generation ideas for a post-NAR settlement market

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If you want to build the listing side of your business in the wake of the NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment. Continue reading →

3 advantages of tailoring your marketing strategy to niche buyers

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When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading →

The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

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Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed. Continue reading →

A man is the face of SERHANT., but the firm is powered by women

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You probably know Ryan Serhant and Josh Team pretty well, but how about the firm’s female leaders who are helping to drive it to success? Continue reading →

Outdo the competition with this ultimate SEO guide

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In the first of her two-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization. Continue reading →

Realtor.com announces the ‘Best Day to Sell’ for 2024

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Listing agents have less than a month to prepare homesellers for the spring housing season, according to Realtor.com’s annual “Best Day to Sell” analysis, published on Thursday. This year, the portal says the week of April 14 is the best time to close … Continue reading →

NAR’s $418M settlement throws a wrench at the MLS. So now what?

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If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross. Continue reading →

Video automation suite Roomvu lands at LeadingRE, Realty ONE

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Marketing software company Roomvu has landed a pair of enterprise brokerage relationships that stand to push it into the everyday marketing arsenal of thousands of agents. Continue reading →