Tag Archives: marketing

With AI, real estate is now a ‘game of attention,’ Serhant says

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AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important. Continue reading →

8 years later, ‘Thousand Dollar Listing’ unveils new episodes

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After navigating an identity crisis and multiple potential deals with production companies that fell through, Noah Kaplan and his team have finally wrapped editing seven new episodes and are releasing one episode per week on YouTube. Continue reading →

How to craft, hone and rock your elevator pitch

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Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity. Continue reading →

Why are some agents still flirting with cooperative compensation?

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Compliance expert Summer Goralik tackles why the commission-splitting debate remains unresolved and whether listing agreements should still include buyer agent compensation fields. Continue reading →

Beyond business cards: How to master genuine networking

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Organization and authenticity are key to effective networking. Broker and coach Zak Shellhammer offers tips for making connections count. Continue reading →

16 incentives that may help sellers move their homes this fall

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If you have listings left over from the slow spring and summer selling season, today’s lower interest rates may offer a boost. Carl Medford shares strategies to help get those homes sold as autumn arrives. Continue reading →

Boost your local SEO with unique, community-specific content

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Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading →

Revive releases Marketing Center product for pre-renovation pitches

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The “Marketing Center” is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales. Continue reading →

How to create marketing that makes the phone ring

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Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading →

Christine Jacobson, formerly of NextHome, heads to Realtor.com

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Christine Jacobson has joined Realtor.com as senior vice president of B2B marketing. In her new role, Jacobson will expand the portal’s B2B offerings in a bid to help agents grow their business. Continue reading →