Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its “super app.” Continue reading
Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email. Continue reading
In his latest Snapshot profile, Brandon Doyle offers insight into the SparkTank Media founder’s marketing philosophy and personal commitments. Continue reading
CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water. Continue reading
Senior clients are looking for the best service possible, writes Rachael Hite. The more personal and authentic you are, the more they will appreciate you. Continue reading
Jimmy Burgess shares 10 specific prompts designed for real estate agents that will help you generate leads, grow your business and serve your clients at the highest level possible. Continue reading
Glennda Baker was called out on Instagram for her “talking head” style video content by a person who said the new way to share your brand is artificial intelligence-generated animations. Continue reading
While who’s responsible for the absence of a true end-to-end remains up for debate, four real estate and proptech executives found common ground on the fact that AI is “what’s next” for the industry at Inman Connect New York. Continue reading
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading
Unpack the tools and insights you’ll need for 2024 with Red Apple Coaching and Consulting’s Mary-Anne Gillespie, Compass’ Courtney Smith and Douglas Elliman’s Jacky Teplitzky. Continue reading