Tag Archives: marketing

I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

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According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading →

No filter: Your personal opinions on social media can get you fired

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Cancel culture has entered a new, more aggressive phase. For agents, one unfiltered opinion online can spark backlash that threatens your license, your livelihood, and your reputation.
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In an uncertain market, Inman Connect New York offers solutions

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Real estate is changing fast, and so must you. Inman Connect New York is where you turn uncertainty into strategy — with real talk, real tools, and the connections that matter. Continue reading →

Turn 1 short video into 3 posts: How to scale your content with AI

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Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading →

Why agents who ignore branding won’t survive the next 5 years

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Without a brand, you will spend your career chasing deals. Alyssa Stalker explains why recognition and presence are the difference between hustling harder and selling more. Continue reading →

5 creative strategies to overcome seller staging objections

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Bernice Ross shares strategies for showing sellers that real estate staging can add value and save time between listing and going under contract. Continue reading →

From TikTok to memes, the battle over who shapes culture

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The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

How to stop real estate websites from stealing your clients

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Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading →

AI isn’t here to replace agents. It’s here to make you faster, better

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As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients. Continue reading →

9 real estate lead-gen mistakes that are killing your ROI

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Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes. Continue reading →