Tag Archives: marketing

Your brand isn’t what you say it is (it’s what others see)

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Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading →

The 7 must-have real estate sales success fundamentals

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Wondering if you have the right stuff for a career in real estate? Trainer and author Bernice Ross offers seven chracteristics that signal success. Continue reading →

7 lessons every real estate agent needs to be a lifelong learner

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Education isn’t about chasing certificates, Darryl Davis writes. It’s about protecting your livelihood, building your brand and being the professional people trust. Continue reading →

The secrets behind RE/MAX’s top team and its billion in sales

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On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook. Continue reading →

The 7 C’s of highly successful agents (and how to apply them)

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Implement these characteristics of top agents, Jimmy Burgess writes, to watch your real estate business explode with new momentum. Continue reading →

Forget real estate soap operas. Here’s where you should focus

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You can be the agent who always has an opinion on the latest industry scandal, Kevelyn Guzman writes, or you can be the agent who’s too busy closing deals to notice. Continue reading →

8 ways to create Taylor Swift-level client loyalty in real estate

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Trainer Rachael Hite reflects on the core strategies that the most successful agents she knows use to drive their businesses. Continue reading →

Your brunch gets mad Instagram likes, but do you have listings?

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Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough. Continue reading →

Umansky: How traveling the world helped me build a massive global referral network

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The Agency’s Mauricio Umansky writes that his passport has been one of the most valuable tools for opening doors to opportunities in every corner of the world. Continue reading →