Tag Archives: technology

Homebuyer trust in AI is slipping, survey finds (VIDEO)

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A new survey shows buyers want more control and still prefer humans for key decisions in the homebuying process. Continue reading →

Brokerage storefronts become ad networks amid Smartify expansion

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Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships. Continue reading →

How AI is intensifying real estate fraud — and what agents can do

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AI is reshaping cybersecurity risks in real estate, enabling more advanced phishing, fraud, and data exposure across brokerages and agents. Continue reading →

How to tell when a platform shift is worth your attention — and when it’s just noise

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With new tools launching every week, here are five questions to help you figure out which are actually worth your time and your agents’ trust. Continue reading →

Why your best agents ignore your brokerage’s tech stack

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If your top agents aren’t using your tech stack, it’s not a training, culture or communication problem, The Agency’s Zane Burnett writes. It’s a product problem. Continue reading →

Tech leaders love AI. Everyone else? Not so much

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The real estate industry is embracing AI fast, but rising public skepticism may create new risks for agents, landlords and platforms. Continue reading →

Ryan Serhant’s brokerage arrives in California with 5 markets

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Ryan Serhant says the firm has now earned the right to enter one of the most competitive real estate markets in the country. It is launching simultaneously in five California markets. Continue reading →

Why crypto-backed mortgages aren’t quite mainstream — yet

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Crypto-backed mortgages are emerging as an alternative for Bitcoin-rich buyers, but regulation and underwriting rules still constrain growth. Continue reading →

New pre-marketing platforms face trust issues, adoption hurdles: Intel

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Many real estate agents tell Intel that newly announced partnerships to plug “coming soon” listings won’t change how they do business. Continue reading →

Are we using AI to build our business — or replace it?

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What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading →